Are scientists switched on to the impact of social media?

July 24, 2016 10:55 - 12:10 pm


With social media now such a pervasive, cross-cutting and readily accessible platform for engagement and networking, it might be assumed that early career scientists are already making the most of it in their profile raising and career progression. However with such rapidly evolving platforms and technologies, is this really true? Aided by lively cloud-based audience engagement approaches, we will offer expertise and insights from areas including stakeholder engagement, social media and career development to explore whether scientists are really exploiting digital tools effectively and responsibly, to strengthen their careers and/or broaden the impact of their research. We will examine how the rise of digital engagement impacts on key agendas such as public engagement, equality and diversity, and responsible research and innovation. We will also explore the training and development needs required of organisations to best support and empower their workforce in the use of social media and digital platforms. Finally, we will endeavour to answer the question of whether scientists who have the confidence, knowledge and responsibility to utilise social digital networks are at an advantage over those who do not.

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